Moovshack: The AI-Driven Property Ecosystem
Revolutionising the home-moving journey by integrating property listings, instant messaging, and secure digital transactions into a single, AI-powered mobile-centric platform.
Who & How
Role: Head of Product Design
Duration: 7 Years
Tools: Figma, Miro, Jira
Team: CEO, CTO, Product Manager, Engineering
The Challenge & Research
The Problem: The property market was fragmented. Users had to juggle multiple apps for listings, communication (Messenger), document signing (DocuSign), and payments (PayPal), leading to a disconnected and stressful moving experience.
The Insight: Research showed that while users crave digital convenience, they still value the expertise of high-street agents. The challenge was building an "AI-first" platform that enhanced, rather than replaced, human interaction.
The Solution & Iteration
The Execution: I led the end-to-end design from wireframes to high-fidelity prototypes, ensuring a mobile-first approach with full parity across iOS, Android, and Desktop.
Key Feature: Developed a "Human-centered AI" interface that streamlined in-app communication and document signing, significantly reducing the manual friction typically found in property transactions.
Leadership & Impact
The Strategy: Beyond the UI, I defined the visual identity and a white-label design system, allowing the platform to scale globally while offering customisable components for localised client-branded solutions.
The Outcome: Successfully launched a unified marketplace that simplifies complex transactions for home movers and empowers agents with advanced management tools.
